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My initial thoughts: if raising awareness and unity-in-action toward the cause is the most important thing, would IC be willing to post a link to a "higher-rated" charity against Kony, as a give to those still reluctant about joining IC? Awareness can lead to helplessness if you can't do anything, except for contribute to a now-questionable charity. And why the name "Kony 2012"? He's not running for president.
P.S. I'm very happy, though, to learn about CharityNavigator, who gave the International Justice Mission (their president spoke at Wheaton's chapel once) a 4-star rating.
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