image from theonion.com |
The highly anticipated weeklong event is reportedly expected to draw as many as 250 people to the capital region for a first glimpse at new collections from the top names in Iowa fashion, including Ames resident Jerry Paquette, Iowa City’s Marjorie Lanford, and veteran crochet designer Shelly Farnsworth of Jasper County.
“This week is a chance to show off the hottest new Iowa looks—from long johns to windbreakers to hooded sweatshirts,” said 31-year-old Fashion Week coordinator Jennifer Cathcart. “What’s on display over the next few days will soon be seen all over the trendiest streets in the likes of Davenport, Sioux City, and Algona.”
“This is the cutting edge of Iowa style,” Cathcart added.
The festivities reportedly began with a gala show at the Hampton Inn near the Des Moines Airport. According to reports, dozens of fans clamored to watch models strut down the butcher-paper catwalk in Conference Room B wearing Jockey’s 2013 line of white crew-neck tees as the Roosevelt High School jazz band performed a rendition of Katy Perry’s “Firework.”
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