Communication Ethics for the Church?

          An obvious example of "unethical" communication is your typical Abercrombie & Fitch store. Why does a store that sells clothes have so many pictures of models with so few clothes on? Because they're not advertising the functionality or appearance of the clothes, but the public image and intangible attractiveness that supposedly comes with the clothes. One only ought to offer what they're certainly guaranteed to provide.
          But do churches, Christian organizations or individuals do that? Sometimes.
          For example, I once stumbled upon a copy of the Amplified Bible. I have no problem with the concept and purpose of the Amplified Bible. It's actually been one of my sources for corny jokes (e.g. "Turn your Bible down! It's too loud!"). However, the Amplified Bible shouldn't be toted to give the "full meaning" behind the original languages. More meaning? Sure. But scholars have been searching for the full meaning behind the original languages since the ancient manuscripts and it hasn't quite been found yet.
          What are your thoughts? Do you know of any ways we, as a Church and as individuals, can improve our communication ethics?