Americans don’t lack access to the Bible, but it remains a big business for publishers in the United States. In fact, 88 percent of Americans have a copy of the Bible in their homes, according to a 2015 report from the Barna Group. Most homes have more than one copy, and nearly a quarter of people have more than five. Nevertheless, 13 percent of Americans said they bought Bibles within the past year.
So why do Americans seem to have an insatiable appetite for Christian scripture?